What We Care About—This Season
Essentials
California Sweatshirt / Forest
Our Holiday Favorites 🌟
California-inspired essentials that are intentionally casual and effortlessly confident, perfect for the...
🌞 California Cool. Always SoCool.
Our Vision
Renowned photographer Kymberly Marciano captures SoCoolKids’ vision through a narrative reflecting self-expression, belonging, and individuality—reinforcing a brand that embodies beauty, inclusivity, and effortless confidence from the inside out.
What Inspires Us
We’re inspired by beachside style—inclusive aspiration, the timeless surfer look, and natural cool, capturing the cultural optimism of California’s coast.
How We Started
SoCoolKids didn’t start as a business plan, but as a personal inspiration—a photograph capturing the quintessential California look.
We began in 2012, partnering with a fragrance expert with over 40 years of experience to create all-natural shampoos and soaps. Our apparel includes timeless classics inspired by the sun-soaked lifestyle, blending functionality with confidence, simplicity, and relatability—and a distinctly West Coast aesthetic.
Nuestro comienzo:
SoCoolKids no nació como un plan de negocios, sino como una inspiración personal: una fotografía que capturaba el estilo icónico de California. Comenzamos en 2012, asociándonos con un experto en fragancias con más de 40 años de experiencia para crear champús y jabones 100 % naturales.
Nuestra ropa encarna los clásicos atemporales de California—inspirados en un estilo de vida soleado—combinando funcionalidad con libertad y diversión.
Lo que ofrecemos:
Camisetas, camisetas sin mangas y sudaderas de algodón, inspiradas en las comunidades de yoga y surf de California, diseñadas para el movimiento, la comodidad y la confianza diaria.
Why We Love Yoga
Through movement, posture, and breath, yoga cultivates self-awareness—and builds a supportive, inclusive environment.
Best yoga tanks for kids and tweens.
Behind the Brand
Fashion and beauty should empower every child—so no one ever feels excluded or uncool.
SoCoolKids supports children from all backgrounds through engaging activities, programs, social initiatives, and fundraising events.
A SoCool Winter.
Together is the best place to be.
Be on the lookout for our favorite soaps–although made in the Adirondack region of New York, SoCoolKids soaps, Surf Sand and Lemonade are inspired by these two most popular California passions.
Soaps
