A California lifestyle and #fashion brand.
About SoCoolKids:
#SoCoolKids is a lifestyle brand challenging traditional print-based media in youth advertising, offering visuals of style that celebrate authenticity, diversity, and self-expression.
What we offer: All-cotton #Tees, #TankTops, and #Sweatshirts inspired by the iconic #Yoga and #Surfing communities, reflecting the allure of California Style.
Year-Round Beachside Essentials
CA Sweatshirt/Forest
#SurfFashion
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Tees
T-ShirtsOur #CaliforniaClassics: Colorful, pastel-hued #t-shirts with an aesthetic inspired by California's surf culture.
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Our Vision:
Renowned photographer Kymberly Marciano's photographic narrative for SoCoolKids captures our creative vision and direction, an inspirational picture, free of shop-by-trend. Burgeoning tween models solidify brand equity, establishing trust in a product line that embodies beauty from the inside out.
What inspires us:
#BeachsideStyle inspires us with its timeless surfer look and effortless, classic #CaliforniaCool, capturing the enduring appeal of #SurfCulture.
How we started:
SoCoolKids was not a planned business venture, but a personal inspiration that began with a photograph capturing the quintessential California look. We started in 2012, partnering with a fragrance expert with over 40 years of experience creating all-natural shampoos and soaps. Our apparel comprises timeless Cali classics inspired by the casual sun-soaked lifestyle, blending functionality with a sense of freedom and fun.
Nuestro Comienzo:
SoCoolKids no fue una iniciativa empresarial planificada, sino una inspiración personal que comenzó con una fotografía que capturaba el estilo californiano por excelencia.Empezamos en 2012, asociándonos con un experto en fragancias con más de 40 años de experiencia en la creación de champús y jabones totalmente naturales.Nuestras prendas están compuestas por clásicos eternos de California inspirados en el estilo de vida informal y soleado, que combinan funcionalidad con una sensación de libertad y diversión.
Lo que ofrecemos: camisetas, camisetas sin mangas y sudaderas de algodón inspiradas en las comunidades de yoga y surf de California.
Why we love Yoga:
Through movement, posture, and breath, Yoga emphasizes self-awareness.
What we care about:
We care that no child should ever feel uncool or excluded from mainstream beauty and fashion narratives.
SoCoolKids supports children from all backgrounds through engaging activities, programs, social initiatives, and fundraising events.
In January
Our thoughts and prayers are with those affected by the wildfires in Southern California.
We are deeply grateful to the brave firefighters who work tirelessly to protect lives and communities.
Be on the lookout for our favorite soaps later this year. Although made in the Adirondack region of New York, SoCoolKids soaps, Surf Sand and Lemonade are inspired by these two most popular California passions!