What We Care About
Essentials
California Sweatshirt / Forest
Our Favorites 🌟
California-inspired essentials that are intentionally casual and effortlessly confident.
🌞 California Cool. Always SoCool.
Our Vision
Photographer Kymberly Marciano captures SoCoolKids’ vision through imagery that reflects self-expression, belonging, and individuality—reinforcing a brand defined by inclusivity and effortless confidence.
What Inspires Us
We’re inspired by beachside style—inclusive aspiration, the timeless surfer look, and natural cool—capturing the cultural optimism of California’s coast.
How We Started
SoCoolKids didn’t begin as a business plan, but as a personal inspiration—drawn from a candid photo that captured the quiet sense of a child’s confidence and individuality. It raised a simple question: why wasn’t youth fashion presented with the same sense of beauty and intention as established brands? Founded in 2012, SoCoolKids initially partnered with a fragrance expert with over 40 years of experience to create all-natural shampoos and soaps. Today, the brand focuses on apparel inspired by the sun-soaked California lifestyle—intentionally casual, confidently worn, and distinctly West Coast.
Why We Love Yoga
Through movement, posture, and breath, yoga cultivates self-awareness and a supportive, inclusive environment.
Best yoga tanks for kids and tweens
Behind the Brand
Fashion and lifestyle should empower every child—free from exclusion, labels, or pressure.
SoCoolKids supports children from all backgrounds by participating in community-led initiatives, fundraising efforts, and a small number of select partnerships.
Effortless confidence, every day.
Together is the best place to be.
Be on the lookout for our favorite soaps.
Inspired by two California essentials—surf and sunshine—our Surf Sand and Lemonade soaps bring a coastal sensibility to everyday rituals.
Bath & Body
